A friend asked, "Why weren't you successful with the Arabs?"
The salesman explained, "When I got posted in the Middle East, I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn't know to speak Arabic. So, I planned to convey the message through three posters, like this:
- First poster: A man lying in the hot desert sand...totally exhausted and fainting.
- Second poster: The man is drinking our product.
- Third poster: Our man is now totally refreshed.
"Then that should have worked!" said the friend.
"The hell it should have," said the salesman, "I didn't realize that Arabs read from right to left."